Today’s B2B marketers have more data available to them than ever before. It’s a brave new world, full of opportunity—but there are challenges, too. Naturally, it makes sense to learn as much as you can about your market and your prospects, but the sheer amount of digital information can quickly become overwhelming. What do all [...]
When Brand Challenges Lead to Brand Confusion
10 May by · Leave a Comment
Smart brand strategy tells us that every aspect of what companies do… What they make How they make it What they use to make it How they sell it Where they sell it To whom they sell it … needs to reinforce their overall brand. That’s why you don’t see Rolexes selling in department stores, [...]
Hulu Offers New Opportunities to Engage With Viewers
9 May by · Leave a Comment
Online video giant Hulu just unveiled a wide new array of web programming, complete with big names who wield lots of star power clout, including SNL’s Seth Myers and Adrian Grenier of “Entourage.” These original “TV” shows, made to be viewed online, are probably just the tip of the antenna, so to speak – considering [...]
We’re Ready for the Omnichannel Revolution –Are You?
8 May by · Leave a Comment
Virtually every aspect of our lives –the way we work, shop, communicate, seek information, spend our free time, etc. –is becoming digitized, and that means data is being produced at a tremendous clip. In fact, according to McKinsey, the world’s data is now doubling every two years. Marketers are feeling the impact. McKinsey also found that digital [...]
Five Key Elements for Digital Hyper-Local Marketing
7 May by · Leave a Comment
Hype –it’s a prefix implying “beyond, over, above; usually indicating excess or exaggeration,” and undoubtedly, you know the groove: hyperactive, hypertension, hyperinflation . . . Now, there’s one more to add to the list: hyper-local marketing, which is going above-and-beyond to maximize business results through street-level local campaigns that bring your message directly to the consumer [...]
Marketing Operational Excellence: Where to Begin?
3 May by · Leave a Comment
We’re all familiar with famous John Wanamaker quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” But, in his webinar last month, Romek Jansen, founder of MRMLOGIQ, took this old adage and added a twist. According to Romek, half of the money you spend on your marketing [...]
The Golden Braid
2 May by · Leave a Comment
A little over a year ago, when Teradata acquired Aprimo, the two companies put forth a vision: Show our customers, partners and the global market that the true promise of Integrated Marketing Management (IMM) lies in braiding together complementary solutions that expand the frontiers of Digital Marketing. Today, with Teradata’s announcement of a definitive agreement [...]
Democrats Don’t Drive Land Rovers and Other Big Data Correlations from the Campaign Trail
1 May by · Leave a Comment
What do Republicans like? Land Rovers, Cracker Barrel restaurants and the TV show “The Office.” Democrats? The “Late Show with David Letterman,” Chuck E. Cheese’s and Subaru. As Columbia University’s Thomas B. Edsall beautifully illustrates in his recent commentary at The New York Times, political campaigns, interest groups and a network of private companies are now using sophisticated [...]
Ten Ways to Lower Spam Complaint Rates for Your Email Campaigns
30 Apr by · Leave a Comment
Research continues to show that email remains a cost-effective and efficient strategy to engage with customers and drive purchases. However, in order to be successful, you need to create messages that follow a very strict path. They must be accurately delivered, recognized by the recipient as relevant and then opened. How can you tell if [...]
How Marketers Can Take Advantage of LinkedIn’s New Targeted Updates and Follower Insights
27 Apr by · Leave a Comment
Earlier this year, LinkedIn rolled out a “follow” button that allowed users to connect with a company with just one click. Now, LinkedIn is broadening its appeal to marketers, rolling out two new tools to help make the connections between businesses and followers more personalized and meaningful. Targeted Updates With LinkedIn’s new Targeted Updates, companies [...]
