Cake, candles, presents, those funny, cone-shaped cardboard hats . . . we’re all familiar with the typical traditions that accompany our birthdays. Now, though, there’s one more item that’s quickly evolving into an important part of these annual celebrations: The birthday email. Just as the name implies, birthday emails are messages sent to recipients in [...]
Five Things You Need to Know About the Changing Face of Retail
26 Jan by · Leave a Comment
Retailers are optimistic for 2012. Sure, concerns about the economy persist. But most retailers feel they’re better positioned to handle these uncertainties, and they’re starting to tap into the enormous potential of new digital retail technology. We’re entering a new era of innovation and information, and the outlook is bright –for those who recognize the [...]
Drinking from the Firehose of Integrated Content Marketing in Your Business
25 Jan by · Leave a Comment
According to Wikipedia: Integrated Marketing Communications (IMC) is defined as customer centric, data driven method of communicating with the customer. IMC is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost.[1] This [...]
Collaborate with Customers to Innovate Innovation
24 Jan by · Leave a Comment
The marketing industry is in the midst of a revolution, and these days, marketers have no choice but to embrace change. Why? Because in order to survive in today’s rapidly evolving business environment, marketers have to find new ways to transform the customer experience. We have to find new ways to use technology. We have [...]
Google Social Search: Three Things You Need to Know
23 Jan by · Leave a Comment
Google launched “Search plus Your World” earlier this month to mixed reviews. Some heralded it as another savvy move from the still-undisputed search champion. Others rushed to sound privacy and anti-trust alarms. At first glance, the feature seems simple. If a signed-in Google + user enters a keyword into Google’s search engine, he/she will discover [...]
Lessons Learned From the Shake-up at Disney
20 Jan by · Leave a Comment
Marketing is in the midst of a revolution, and change agents are in demand like never before. But as the recent shake-up at Walt Disney Studios shows us, driving change can be risky business — for marketers and for the C-suite. In case you haven’t seen the news, here’s a brief recap: Last Friday, Ricky Strauss was named President [...]
BSI Teradata: The Case of the Dropped Mobile Calls
18 Jan by · Leave a Comment
A new episode of Teradata’s online video series, BSI (short for Business Scenario Investigations), is out! In The Case of the Dropped Mobile Calls a crack team from the Teradata family helps Intergalactic Telephone Corp. tackle a problem with its new smartphones: Customers are experiencing dropped calls. Can the team use Teradata Aster, Teradata Hybrid Storage, Aprimo and Tableau to analyze call [...]
Virgin America: A Leader in Digital Customer Engagement
17 Jan by · Leave a Comment
As it now enjoys numerous accolades (AdAge’s Digital A-list, “Best Domestic Airline” in the Condé Nast Traveler Readers’ Choice Award 2008-10 and “Best Domestic Airline” in Travel + Leisure’s World’s Best Awards 2008-11, to name a few), Virgin America may well be the modern-day poster-child for marketing innovation and customer engagement using new media. In today’s rapidly evolving [...]
It’s Time to Take Out the Periscope for your Business
16 Jan by · Leave a Comment
Business has changed – forever. As the book, Find Your Next says “Customers are on the speakerphone, and it’s a party line.” Buyers are empowered like never before. They share reviews online. They discuss experiences. They share pictures. News about companies spreads like wildfire. If you can no longer control the discussion, what are you [...]
Marketers Taking Broader View, Want Multi-channel Messaging Strategy
13 Jan by · Leave a Comment
Webmarketing123 recently took the pulse of more than 500 B2B and B2C marketing professionals and published the results in its first annual State of Digital Marketing report, released late last year. Among the findings that caught my eye, the data showed that: Facebook tops social media use for B2C. Three in four (75%) of the [...]
