Results of a recent Teradata survey show that most companies are well aware of big data’s potential value and the challenges that go hand-in-hand with it. On the value side: More than seven out of ten (72 percent) of those surveyed see the need to gain control over the exponentially growing volumes of data in [...]
Top Challenges Holding Marketers Back From Adopting Data-driven Marketing
16 May by · Leave a Comment
In A Digital World, Is There Still Room For Traditional Marketing?
13 May by · Leave a Comment
Marketing has evolved dramatically in the past few decades. We have a host of new product and service categories, new channels with which to communicate, new expectations and conventions around those channels . . . and a rapidly changing, tech-empowered society to further complicate it all. The latest push forward has centered largely on digital marketing: [...]
Can Marketers Do More With Social Media?
8 May by · Leave a Comment
I think we all can agree that social media marketing is now a fact of life. But how a company chooses to use social media is still open to debate —and it seems everyone has an opinion to share. Starting the conversation versus listening and responding Marketers are used to choosing channels to push out [...]
Want More Creative Thinking? Let Your Employees Out Of The Box
7 May by · 1 Comment
According to some, being different or unique in the workplace only leads to frustration. If you want to stay out of trouble, you keep your head down, do what you’re told, and go with the flow. But there’s one big problem with that philosophy: All of us are different and unique. We each have our [...]
Why Does The White House Oppose CISPA?
6 May by · Leave a Comment
It appears federal legislation regarding consumer privacy and cybersecurity has stalled, again. The Cyber Intelligence Sharing and Protection Act, or CISPA, passed the House of Representatives a few weeks ago, but it will not go any further. Apparently, the Senate will not be taking up CISPA this spring. Instead, several Senators have said they plan [...]
Viral Video Has Customers “Shipping Their Pants”
2 May by · Leave a Comment
Some marketers will tell you that you need a viral video to be successful. Some will tell you there’s a formula for creating viral videos. Some say you won’t have to wait long to see if you succeeded with your viral video—the payoff for your efforts will be nearly instantaneous. Or, some may say just [...]
Five Ways to Grow Your Email List Right Now—And Keep It In Great Shape
30 Apr by · 1 Comment
Depending on where you get your information, email marketing is either dead (maybe), on the way out (maybe) or very much alive. But regardless of where you land on that continuum, you’re probably willing to admit that many email marketers just don’t seem to get it right. And of course, that’s why the ones who [...]
Getting More Teens Behind The Wheel . . . And Off Smartphones
26 Apr by · Leave a Comment
In the century since the Ford Model T’s trip down a dusty road designed for horse and buggy, car ownership and car culture in the US has exploded year after year. And where once a car was an investment that had to be saved for –not to mention kept running for as many years as [...]
Why Patenting Original Ideas Is Important
25 Apr by · 1 Comment
Apple vs. Samsung. Yummie Tummie vs. Spanx. One lawsuit covers phones and the other underwear, but both cases have something big in common. These two sets of competitors have put a spotlight on the thorny issue of patent ownership. And on a larger level, they’ve also opened up a debate about how we develop, [...]
Happy Employees = Better Bottom Line?
24 Apr by · Leave a Comment
Countless studies have made the case that a negative or high-conflict work environment can put a dent in employee performance and productivity. So, doesn’t it only follow that positive workplace environments can help employees do their jobs more effectively and deliver better results? I certainly think so, and in fact, a recent Gallup meta-analysis found [...]
