Results of a recent Teradata survey show that most companies are well aware of big data’s potential value and the challenges that go hand-in-hand with it. On the value side: More than seven out of ten (72 percent) of those surveyed see the need to gain control over the exponentially growing volumes of data in [...]
About Lisa Arthur
As the Chief Marketing Officer at Aprimo, I am pursuing my quest to help other marketers produce results that drive up the credibility and role of marketing. My blog draws on more than 20 years in marketing at Oracle, Akamai and a plethora of tech firms. Through my blog, I hope to have conversations around innovation and changes that we need to drive as marketers.
Follow and engage with me on Twitter - @lisaarthur!
Top Challenges Holding Marketers Back From Adopting Data-driven Marketing
16 May by · Leave a Comment
Viral Video Has Customers “Shipping Their Pants”
2 May by · Leave a Comment
Some marketers will tell you that you need a viral video to be successful. Some will tell you there’s a formula for creating viral videos. Some say you won’t have to wait long to see if you succeeded with your viral video—the payoff for your efforts will be nearly instantaneous. Or, some may say just [...]
Getting More Teens Behind The Wheel . . . And Off Smartphones
26 Apr by · Leave a Comment
In the century since the Ford Model T’s trip down a dusty road designed for horse and buggy, car ownership and car culture in the US has exploded year after year. And where once a car was an investment that had to be saved for –not to mention kept running for as many years as [...]
Why Patenting Original Ideas Is Important
25 Apr by · 1 Comment
Apple vs. Samsung. Yummie Tummie vs. Spanx. One lawsuit covers phones and the other underwear, but both cases have something big in common. These two sets of competitors have put a spotlight on the thorny issue of patent ownership. And on a larger level, they’ve also opened up a debate about how we develop, [...]
The Fastest Ad Agency . . . Ever?
18 Apr by · Leave a Comment
Just as another season of AMC’s critically acclaimed drama Mad Men begins exploring the advertising agency landscape of the early 1960s, a distinctly 21st century approach to the business is making waves on social media. The self-proclaimed World’s Fastest Agency takes just 24 hours to transform your creative brief—delivered via a single 140-character Tweet—into a [...]
Increase Big Data Opportunities and Minimize Obstacles
16 Apr by · Leave a Comment
New research from the CMO Council reveals that both CMOs and CIOs believe big data is a key competitive differentiator and will be core to implementing a more customer-centric business culture. However, the study results also show most CMOs and CIOs consider big data part opportunity and part obstacle (61 percent of marketers and 60 percent of IT executives). [...]
My Big Data Marketing Book Provides Roadmap To The Enlightened Enterprise
10 Apr by · 2 Comments
The C-suite is getting antsy. Digital technologies are disrupting every virtually every aspect of business, but today’s executives can’t respond because they’re caught in a massive snarl of internal data silos and legacy marketing approaches. As a result, consumers are gaining control, shareholders are clamoring for growth and differentiation, marketers are struggling to untangle the [...]
Shelly Palmer Discusses Digital Disruption At 2013 Marketing Apex Summit
9 Apr by · Leave a Comment
The emotions it stirs up are palpable. Most marketers are fascinated, intrigued and excited. Others are intimidated, confused and maybe even fearful. Only one thing is certain: At this year’s Marketing APEX Summit, we’re all talking about digital disruption. Fortunately, at this, Teradata’s 12th annual customer event, we can all benefit from the guidance of [...]
A Roomful Of Female Marketing Leaders Didn’t Mention This Word
4 Apr by · Leave a Comment
Last month, I was honored to be named by Direct Marketing News to its “Marketing Hall of Femme.” Derived from DMN’s Spotlight interviews, which highlight the success strategies of senior marketing executives, the 2013 Marketing Hall of Femme recognized a total of 15 prominent female marketers, including: Rebecca Baker, CMO, Alvarez & Marsal Emma Carrasco, CMO, NPR Joan Chow, [...]
Use Big Data Analytics To Mitigate Cyber Risks –And Keep Your Customers
27 Mar by · 2 Comments
I seem to have hit a nerve with my earlier blog post. Based on the responses I’m receiving to Cybersecurity: What Marketers Need To Know, it’s clear cyber risks are now top-of-mind with many CMOs. Marketing teams are feeling vulnerable and perhaps even worse, they’re unsure what steps are necessary to make their systems more [...]
