People often ask me to choose my favorite part of our Marketing APEX Summits, and my answer is always the same: I can’t! The keynote speakers are incredibly inspiring. The training sessions are extremely informative. The networking is absolutely invaluable. On top of all that, there’s the entertainment, the setting (this year we were in [...]
About Paige O'Neill
Paige O’Neill is Aprimo’s Vice President of Corporate Marketing and Communications. She is a 17 year marketing veteran and has been a three-time CMO for B2B companies both large and small. Paige is passionate about social media and blogs semi-frequently about this topic both on the Aprimo blog and on her personal blog Social Media Paige. You can also find her on Twitter @paige_oneill and LinkedIn.
2013 Marketing APEX Summit Is April 8-11
8 Apr by · Leave a Comment
I can’t believe a year has passed by already! It doesn’t seem all that long ago that we were in Las Vegas, captivated by keynote speakers like Porter Gale and Scott Bedbury, and now here we are, gearing up for a new Marketing APEX Summit, which will take place in New Orleans, April 8 – [...]
Make The Most Of The New Pinterest Analytics
3 Apr by · 1 Comment
The image-based social media website Pinterest is an undisputed darling among online “cool hunters,” design geeks, DIY nuts and shoppers. Though it only opened its virtual doors just three years ago (and only as a closed beta back then), Pinterest has already become the third-largest social network operating today, trailing behind only Facebook and Twitter. [...]
What Marketers Can Learn From The Madness Of March Madness
2 Apr by · 1 Comment
If you’ve spent the last month under a rock, you’ve likely managed to miss all the fuss around March Madness, the much-beloved NCAA basketball tournament that ramps up around this time every year. But, if you went to a college represented in the “Sweet Sixteen,” you’re watching. If you dislike a college represented in the [...]
Ch-ch-ch-changes: Facebook Introduces A New News Feed… Again
25 Mar by · Leave a Comment
Most social media platforms undergo some sort of evolution after they launch, often in response to users’ recognition of weaknesses—or conversely, to build on features users enjoy. Facebook—the undisputed social titan—is known for making three kinds of changes to its platform on a fairly regular basis: Changes to policy. Tech-focused or early adopter users are [...]
Reaching Men With . . . History?
18 Mar by · Leave a Comment
Women have long been the favorite targets of television networks, in part because traditional roles kept wives and mothers at home during more hours of the day when small screens first found their way into homes. While more women now work outside of their homes than ever before, they still remain far more likely than [...]
What The Harlem Shake Teaches Us About Authenticity
14 Mar by · Leave a Comment
Remember playing “telephone” when you were a kid –you know, the game that starts when one person whispers a message (the more complicated the better) to another, and then that person whispers the message to the next person, and so on through a line of people until the last player announces the message to the [...]
Facebook And Twitter Are No Longer Leading The Innovation Pack—So What’s Taking Their Place?
13 Mar by · Leave a Comment
Each year, the business and technology-focused publication Fast Company releases a Most Innovative Companies list. The ratings approach the notion of innovation from a variety of different perspectives and angles, but all the companies on the list have one thing in common: They’re making tangible, visionary moves to step into the future, maybe even changing [...]
RIM’s BlackBerry: Comeback Kid Or Bench Warmer?
20 Feb by · Leave a Comment
Ever since Research in Motion released its first email pager back in 1999, the company has been the sweetheart of the corporate world. By the mid 2000s, however, BlackBerry ownership extended far beyond the office park, and addicted users –business execs, soccer moms, teenagers and celebrities alike –started calling their phones “CrackBerries,” which, as you [...]
Coke’s New Anti-Obesity Ad Campaign
12 Feb by · 1 Comment
Let’s be honest. Health and fitness are not the first things that come to mind when most of us think about Coca-Cola. However, The Coca-Cola Company is hoping a new ad campaign will change all that. As revealed in a recent press release, “The Coca-Cola Company is reinforcing its efforts to work together with American [...]
