“New and improved” might be the most overused catchphrase ever . . . but it also might be the most effective. Whether it’s a “new and improved” shampoo, diaper or menu, the slogan has staying power because there is always, always room for – and excitement about – improvement. These days “new and improved” is [...]
About Stephanie Miller
Here's my passion: Delighting customers. When not working late nights to keep the Aprimo email and digital services at world class levels, I can often be found speaking at industry events on email, social and digital marketing; or working with marketers to create amazing customer and subscriber experiences. I write regularly for ClickZ and Marketing Profs as well as other digital marketing publications.
Connect with me on Twitter - @StephanieSAM!
Diving Into Data: What Marketers Can Learn From Shark Week
12 Sep by · Leave a Comment
You may have heard of pool sharks and card sharks, but how about marketing sharks? Because the folks behind the now-famous (or is it infamous?) “Shark Week” at Discovery Channel definitely deserve that title after 25 years of success with their shark-related programming bonanza every summer. The concept was born in a brainstorming meeting in [...]
What Marketers Can Learn From the Apple Genius Ads
10 Sep by · Leave a Comment
Apple Corporation has long been revered as a paragon of marketing and advertising savvy. Its memorable television ad campaigns –from the iconic Super Bowl “1984″ ad that launched Macintosh personal computers to the new “Talking to Siri” series (featuring captivating cameos from Martin Scorsese and Zooey Deschanel) –are always unmistakably “Apple” in tone and presentation, [...]
Local is Going Digital
22 Aug by · Leave a Comment
Remember the Yellow Pages? It wasn’t all that long ago that a “local marketing” strategy depended on only a handful of essentials, like the phone book and a few neighborhood media outlets – print, radio and/or TV. Now, of course, that formula has been turned on its head. Local marketing is still critically important, but [...]
Customers Do the Selling for Travel Companies
15 Aug by · Leave a Comment
For today’s travelers, sharing “tales from the road” online has become as commonplace as sending a postcard or buying a souvenir. If Jane has the best crab cake ever while she’s on vacation, she’ll tell the world, blogging about it to her fellow foodies on Yelp, complimenting the chef on Twitter and “liking” the restaurant [...]
The Rising Importance of In-Store Personalized Digital Ecosystems (Also Known As Smartphones)
6 Aug by · 1 Comment
Now that half of all U.S. mobile subscribers own smartphones and two-thirds of smartphone users say they use their devices to shop by looking up product features, snapping QR codes on product tags, reading reviews and even contacting friends for their opinions, it’s no real shocker that retailers are beginning to embrace in-store mobile activity. [...]
Five Questions to Help You Beef Up Your Loyalty Program
2 Jul by · 1 Comment
Retail loyalty programs are evolving. They’re no longer just those bar-coded icons of customer loyalty that hang – often unused – from (your mother’s) key chains. Today’s reward initiatives don’t require an actual card, and they increasingly engage with smartphone-wielding shoppers to provide a 360-degree view of regular customers. Rather than simply collecting points toward [...]
What Do We Know About the Customer’s Mobile Experience?
29 Jun by · 1 Comment
Mobile is undoubtedly the future, but as more and more brands delve into apps, location-based services, optimized websites and other mobile innovations, what’s happening to the customer experience? Is all this technology evolving faster than we can keep up? Is mobile outpacing marketing? A new report from Econsultancy looks how mobile marketers are working to [...]
Connecting the Dots at the Digital Marketing Analytics Roundtable
18 Jun by · 3 Comments
We all have a lot of data and integration challenges, particularly when it comes to good decision making for digital marketing and analytics. That’s why it’s always so great to learn how other marketers are dealing with the need to connect the dots between the marketing and information systems, especially when bringing customer data and [...]
TV + Phone = Awesome? How Mobile Tech is Adding Color to the Viewer Experience
11 Jun by · 1 Comment
The television industry has had a tough time attracting eyeballs lately, what with the wealth of TV programming ending up on websites like Hulu (and even YouTube), coupled with the constant pull of streaming video outlets like Netflix and Amazon Instant Video. But now, struggling networks are turning to mobile technology to enhance their viewer [...]
