As the Chief Marketing Officer at Aprimo, I am pursuing my quest to help other marketers produce results that drive up the credibility and role of marketing. My blog draws on more than 20 years in marketing at Oracle, Akamai and a plethora of tech firms. Through my blog, I hope to have conversations around innovation and changes that we need to drive as marketers.

Todd is a Product Evangelist at Aprimo. He has spent the last 15 years in a variety of marketing roles focused mainly on enterprise software and services. His experience spans large companies and startups alike including Oracle, TriZetto, NewsGator and Nuance in leadership roles across product marketing, corporate marketing and corporate communications. Todd has presented at dozens of conferences and been widely quoted in the media discussing marketing, social media, mobile technology and outsourcing. He resides in Denver, CO and when he is not out discussing marketing automation with marketing teams on behalf of Aprimo, he is a professional chauffeur for his busy and active seven year-old son and five-year old daughter.

After 30 years in various B2B Marketing roles including product marketing, partner/channel marketing, corporate marketing and demand generation, I now get the opportunity to drive the B2B solution strategy for Aprimo. However, I don’t plan to drive this ship on my own….I need you on board to provide the broad perspective on the various challenges and changes going on in your world. This is a dream job that brings together a number of passions…the greatest of which is providing real solutions to real issues in marketing. Let me hear from you. I titled my blog "New Age B2B Marketing" for a reason. It will always be a current title as B2B marketing is always changing and always entering a New Age…agree?

Welcome! I'm Kati Dafoe, Associate Events Specialist at Aprimo. Since joining Aprimo in the summer of 2005, I've been responsible for promotional product management, marketing database research and webinar production. My current role includes physical and virtual event management and related lead gen. I handle the logistics and strategy for Aprimo-hosted events and webinars, as well as Aprimo's presence at various tradeshows, industry conferences and C-level events, both physical and virtual. In my free time, I enjoy spending time with friends and family, hanging out at the beach, pool or my family lake house, skiing in the winter, and escaping the stress of the day in front of the television. This blog will touch on my day-to-day activities and projects, and the events I'm planning. I also hope you'll weigh in with your comments and feedback as you read my posts. I'd love to hear from you.

Welcome to my blog. My name is Phil Herman, and I am a Marketing Development Representative at Aprimo. Shortly after graduating from Purdue University in 2006 I joined Aprimo, and have been responsible for many different areas of the Marketing Lead Generation process. These items have included outbound cold calling, marketing campaign follow up, the handling of inbound leads (forms filled out on the website to receive papers, webinars, etc), follow up to event attendance, research and database maintenance, along with assisting the sales team. If you have been to our website and requested more information or stopped by our booth at an event, you have probably heard my voice shortly after. This blog will give insight to my interactions through the phone and email to prospective customers and the campaigns that I am following up on, as well as interactions with different departments within Aprimo. So with all that being said please feel free to leave any comments or questions after reading, and I look forward to starting this blog.

Here's my passion: Delighting customers. When not working late nights to keep the Aprimo email and digital services at world class levels, I can often be found speaking at industry events on email, social and digital marketing; or working with marketers to create amazing customer and subscriber experiences. I write regularly for ClickZ and Marketing Profs as well as other digital marketing publications. Please let's connect and talk about you!

Paige O’Neill is Aprimo’s Vice President of Corporate Marketing and Communications. She is a 17 year marketing veteran and has been a three-time CMO for B2B companies both large and small. Paige is passionate about social media and blogs semi-frequently about this topic both on the Aprimo blog and on her personal blog Social Media Paige. You can also find her on Twitter and LinkedIn.

Hello, and thank you for reading! I am an Email Advocate / Director of Digital and Email Services with Aprimo. I work collaboratively with the Aprimo team to provide digital marketing best practice support. I have spent the last 15-years in both agency and client-side roles managing the strategy and execution of "integrated marketing programs" that encompass email, loyalty, mobile, social, database, reporting, direct mail and online programs. I will use this blog to provide insights on cool programs and recommendations around best practices in digital marketing.

My name is Bill Godfrey and I am the CEO of Aprimo, a leading provider of marketing software solutions. My blog is about the trends shaping the marketing automation industry - the good, the bad and the ugly. I welcome you to join the dialogue.

As Marketing Strategist, B2B Solutions for Aprimo, I'm focused on integrated marketing management in business to business marketing. For over 15 years, I've dedicated my career to b2b marketing communications including brand management, product marketing, new product launches and international product and brand marketing efforts. My posts will cover everything from industry trends in b2b marketing, high performance demand generation, and delivering increased returns by optimizing marketing operations in your business to business organization to closed-loop marketing. Of course, we’ll dedicate significant coverage to discuss engaging with prospects and customers for b2b marketing success.

I get excited about working with customers on products that actually make our lives easier while connecting us with things we are truely interested in. Isn't that what marketing should be about?