Today’s B2B marketers have more data available to them than ever before. It’s a brave new world, full of opportunity—but there are challenges, too. Naturally, it makes sense to learn as much as you can about your market and your prospects, but the sheer amount of digital information can quickly become overwhelming. What do all [...]
Seven Tips to Use LinkedIn for B2B Lead Generation
18 Apr by · Leave a Comment
LinkedIn bills itself as the world’s largest professional network with more than 150 million members, including executives from every Fortune 500 company. With that kind of reach, LinkedIn is a B2B marketers dream. But what’s the best way to take advantage of all this social media platform has to offer? How can you use LinkedIn [...]
Connecting Marketing to Sales: The B2B Pipeline Challenge
4 Apr by · Leave a Comment
B2B marketers across industries have one fundamental goal in common: ensuring their sales team has a surplus of qualified leads to draw on to meet their goals. If marketing isn’t generating leads, sales can’t sell . . . and that means something needs to change. Unfortunately, the process of delivering promising leads gets more and [...]
Blogging for Lead Gen: 5 Best Practices
14 Mar by · Leave a Comment
Savvy business owners have been using blogging to generate new leads for their products and services for years now, and they’re reporting impressive results. If your marketing goals include increasing qualified traffic to your website and gaining greater visibility with your target market, the benefits of blogging are clear—but maximizing this strategy takes more than [...]
Upcoming B2B Webinar: Revolutionizing Lead Management
24 Oct by · Leave a Comment
As we prepare to close out the live portion of our B2B Marketing Webinar series, I am reflective of my first 6 months with Aprimo. From Developing a Shared Sales and Marketing Vision, to Defining Target Audience to Understanding the Value of Content and Social Media, my time here has followed a similar path to [...]
How to Build a Lead Nurturing Framework
27 Sep by · Leave a Comment
Are you a B2B marketer who wants to move from basic drip campaigns to a detailed lead nurturing approach? If so, are you a bit puzzled by the complexities of the transition? Maybe you’re scratching your head, wondering, “Where should I begin?” Rest easy. During Building Nurturing Campaigns that Win, an online presentation that’s part [...]
