As we prepare to close out the live portion of our B2B Marketing Webinar series, I am reflective of my first 6 months with Aprimo. From Developing a Shared Sales and Marketing Vision, to Defining Target Audience to Understanding the Value of Content and Social Media, my time here has followed a similar path to [...]
How to Build a Lead Nurturing Framework
27 Sep by · Leave a Comment
Are you a B2B marketer who wants to move from basic drip campaigns to a detailed lead nurturing approach? If so, are you a bit puzzled by the complexities of the transition? Maybe you’re scratching your head, wondering, “Where should I begin?” Rest easy. During Building Nurturing Campaigns that Win, an online presentation that’s part [...]
