Marketers today are struggling to navigate a rapidly changing landscape. The economy is unpredictable. Budgets are uncertain. In addition, channels are proliferating, customers are more empowered than ever before and the C-suite is clamoring to see proven ROI. How can B2B marketers successfully chart a course through this incredibly rocky terrain? How can they drive [...]
Strengthening the CMO-CFO Relationship
13 Oct by · Leave a Comment
Integration is imperative for CMOs today. Marketers must strive to integrate their messaging across an ever-expanding array of channels. They must work to integrate functions within marketing itself. And, they must reach out across traditional boundaries to collaborate with other departments within the enterprise. Success now requires this kind of cross-pollination and streamlining of business [...]
The Five Key Traits of Empowered CMOs
5 Oct by · Leave a Comment
Marketers are beginning to adapt to the realities of today’s empoweredcustomer. Armed with high-tech mobile devices and backed by legions in their social networks, there’s no doubt that consumers now can flex their buying muscle in new ways. They can gather product information, read reviews, comparison shop, solicit opinions, ask for customer service and eventually, [...]
Make Me an Offer – Teradata PARTNERS 2011
1 Oct by · Leave a Comment
Aprimo is working with customers everyday on how to build Integrated Marketing Management Solutions and is showcasing how to do this at PARTNERS 2011 this week with the Socialization of Data Experience. The Socialization of Data Experience kicks off on with Aprimo Offer Exchange where we have engaged local vendors from the San Diego Gaslamp district, exhibiting Teradata [...]
Sync Communication to These Three Key Contact Points in Lifecycle Marketing
7 Sep by · Leave a Comment
Marketing is no longer one-size-fits-all. In fact, it’s not even one-size-fits-most. Why? Because consumers today can’t be neatly bundled into groups defined by broad, over-arching traits (Baby Boomers, College grads, Married, etc.). Instead, consumers are beginning to emerge as individuals, each one an independent buyer with distinctive behaviors, specific preferences and a unique customer lifecycle. [...]
How to Update Your URL for SEO
1 Sep by · Leave a Comment
These days, we’re all familiar with URLs, the combination of letters, words, or numbers that come after that ubiquitous “www.” A URL or domain name is an organization’s address on the World Wide Web, and having an easy to remember URL can make a big difference in drawing consumers to your online store or brand. [...]
Marketing Operations Software. Now I know!
23 Sep by · Leave a Comment
When I graduated from college and entered the business world four years ago, I would’ve readily admitted that I didn’t know much at all about corporate America. There were things I knew I didn’t know, like how people managed to work in the same job for years. My experience, to that point, included various jobs that each [...]
Purple Aardvarks and Marketing
22 Sep by · Leave a Comment
I have a confession: Back in my early days in marketing, I was doing a national tour for sales training with a large multi-national high tech company. It was one of those “If this is Tuesday, it must be Raleigh” tours with a different city and the same presentation each day. To say the least, [...]
