Virtually every aspect of our lives –the way we work, shop, communicate, seek information, spend our free time, etc. –is becoming digitized, and that means data is being produced at a tremendous clip. In fact, according to McKinsey, the world’s data is now doubling every two years. Marketers are feeling the impact. McKinsey also found that digital [...]
How Marketers Can Take Advantage of LinkedIn’s New Targeted Updates and Follower Insights
27 Apr by · Leave a Comment
Earlier this year, LinkedIn rolled out a “follow” button that allowed users to connect with a company with just one click. Now, LinkedIn is broadening its appeal to marketers, rolling out two new tools to help make the connections between businesses and followers more personalized and meaningful. Targeted Updates With LinkedIn’s new Targeted Updates, companies [...]
Three Reasons Marketers Should Be Happy Facebook Bought Instagram
25 Apr by · Leave a Comment
The social media, startup and tech communities were united in a single topic of conversation (and in some cases, frustration) a couple of weeks ago, following the announcement that social networking juggernaut Facebook had purchased the photo-sharing mobile app Instagram . . . for the mind-boggling sum of $1 billion. While some observers saw this [...]
Seven Tips to Use LinkedIn for B2B Lead Generation
18 Apr by · Leave a Comment
LinkedIn bills itself as the world’s largest professional network with more than 150 million members, including executives from every Fortune 500 company. With that kind of reach, LinkedIn is a B2B marketers dream. But what’s the best way to take advantage of all this social media platform has to offer? How can you use LinkedIn [...]
Five Reasons to Keep Your Eye on Pinterest
2 Apr by · 1 Comment
Pinterest is one of the most dramatic social media success stories of the past several months, eclipsing the usually dominant Twitter and Facebook as the topic of marketing buzz. And depending on the niche or demographics you target, it may well be a place you need to be. Pinterest offers you the opportunity to build [...]
Five Ways Marketers Can Unleash the Power of #Hashtags
29 Mar by · Leave a Comment
If you’re using Twitter, you’ve no doubt seen hashtags in your timeline—and quite possibly, you’ve even used a few yourself. But, have you ever wondered about the true merit of hashtags and whether you’re utilizing them effectively? Read on for a short primer on unleashing the power of one of Twitter’s most misunderstood (and most [...]
The Top Marketing Takeaways from SXSW 2012
27 Mar by · Leave a Comment
Austin’s South by Southwest Interactive Festival has long been a hotbed of innovation, ever since the days when only the most geeky tech lovers walked the streets in search of BBQ. In the past few years, however, social media-focused tech has occupied most of the headlines around the event, making the yearly conference a choice [...]
Get Lucky With Viral Videos
16 Mar by · Leave a Comment
With St. Patrick’s Day right around the corner, it’s the perfect time to talk about getting lucky with video –you know, finding the kind of luck that helps a video go viral, shared and re-shared by millions of engaged viewers who seemingly just can’t see it enough. What is it –what’s that elusive “X-Factor,” if you [...]
This Super Tuesday, GOP Candidates Get Social
6 Mar by · Leave a Comment
Social media stepped boldly into the political spotlight in both the run-up to and the wake of Barack Obama’s election in 2008. His campaign team was lauded (and feared, too) for their abilities to communicate effectively over digital channels and for their efforts to engage with supporters and potential voters via social platforms, from Facebook [...]
7 Tips for Tweeting from Live Events
23 Feb by · Leave a Comment
Here at Aprimo, we’re always talking about ways to improve engagement. Despite the digital marketing revolution, live events have not fallen by the wayside. In fact, they’ve been enhanced by social media tools, including Twitter. I’d like to share a few quick tips to ensure that your next event reaches, and engages the largest audience [...]
