With all due deference to New England Patriots fans, I’m devoting this week’s post to the winners of Super Bowl XLVI: the New York Giants (Go, Eli!), host city Indianapolis (All right, Indy!) and, perhaps the biggest winner of all, integrated digital marketing (Social media! Woot! Woot!). As promised earlier this month, I recently checked back in [...]
Four Steps to Maximize Facebook Engagement with Video
13 Feb by · Leave a Comment
Last week, I recommended three types of Facebook video posts that can offer the highest levels of engagement and social return on investment: the landing page video, the company culture video and the how-to-video. Now, let’s discuss ways that you can optimize Facebook videos like these to maximize fan engagement, delight loyal brand enthusiasts and draw [...]
How the NBA is “On the Ball” with Customer Engagement
10 Feb by · Leave a Comment
Professional sports teams have long been masters of traditional media. For years now, sports events have been some of the biggest draws on television (think World Series, NBA Playoffs and the Super Bowl). The Sports section usually ranks second only to the News for reader attention in daily papers. And pro athletes rule as advertising [...]
Three Ways Video Can Boost Facebook Fan Engagement
8 Feb by · Leave a Comment
Since its launch in 2004, Facebook has rocketed to the top of the social media sphere, connecting the world in new and exciting ways. What started out as a platform to share status updates and links has expanded into a global network for not only written content, but for photos, audio and video, as well. [...]
Google Social Search: Three Things You Need to Know
23 Jan by · Leave a Comment
Google launched “Search plus Your World” earlier this month to mixed reviews. Some heralded it as another savvy move from the still-undisputed search champion. Others rushed to sound privacy and anti-trust alarms. At first glance, the feature seems simple. If a signed-in Google + user enters a keyword into Google’s search engine, he/she will discover [...]
Marketers Taking Broader View, Want Multi-channel Messaging Strategy
13 Jan by · Leave a Comment
Webmarketing123 recently took the pulse of more than 500 B2B and B2C marketing professionals and published the results in its first annual State of Digital Marketing report, released late last year. Among the findings that caught my eye, the data showed that: Facebook tops social media use for B2C. Three in four (75%) of the [...]
Use Memorable Characters to Engage Customers
9 Jan by · Leave a Comment
Why do people watch their favorite television shows week after week? Do they tune in for the complex, intricate plots? Sure, those help. But that’s not the only reason. The reason TV viewers are so loyal is that they care deeply about what happens to the characters in the show. Will the heroine succeed? Will [...]
Surveys Reveal the Maturing State of Social Media
6 Jan by · 1 Comment
A couple of studies were completed recently which point to the pervasive state of social media today. eConsultancy, a digital publishing and training group worked with a couple of companies to create the State of Social Report 2011. In addition, Neilsen published the Social Media Report Q3 2011. Combined, the message can be heard loud [...]
Three Steps to Help Turn Customers into Your Sales Force
29 Nov by · Leave a Comment
Happy customers are your brand’s best salespeople. And today’s social media platforms make it easier than ever before for brand advocates to share their enthusiasm with hundreds (if not thousands) of family, friends and others in their online networks. But, are you doing all you can to help satisfied customers spread the word? All that [...]
Social Media Now Center Court During NBA Contract Negotiations
15 Nov by · Leave a Comment
Even casual sports fans know the NBA season is currently on hold as owners and players remain deadlocked in contract negotiations. What you may not know, however, is that social media has been center court for most of the contract debate. Twitter: Twitter appears to be emerging as the platform of choice for owners, players, [...]
