We’ve all had moments like this. You know, the one when the J. Crew catalog slips out of your mailbox, a brilliant yellow dress on its cover, shouting for attention. Who can resist picking up this fashion bible and thumbing the pages, seduced by a selection of classics that seem to jump off the page [...]
Increase Marketing Efficiency with Marketing Supply Chain Management
12 Jun by · Leave a Comment
Marketers, when was the last time you peeked into your warehouse or distribution center where your marketing materials are stored? When you do, you may be in for a surprise: One management team was shocked to see jumbles of boxes, surplus supplies and outdated materials. In his webinar last month, Romek Jansen, founder of MRMLOGIQ [...]
TV + Phone = Awesome? How Mobile Tech is Adding Color to the Viewer Experience
11 Jun by · 1 Comment
The television industry has had a tough time attracting eyeballs lately, what with the wealth of TV programming ending up on websites like Hulu (and even YouTube), coupled with the constant pull of streaming video outlets like Netflix and Amazon Instant Video. But now, struggling networks are turning to mobile technology to enhance their viewer [...]
Align Your Mobile Strategy to Your Product
8 Jun by · Leave a Comment
How do consumers use their smartphones while shopping? A new Nielson study says mobile commerce now has lots to do with where consumers are shopping and what they’re shopping for. The research puts hard numbers on how in-store consumer smartphone use – comparing prices, scanning barcodes, redeeming coupons – differs depending on what consumers are [...]
What’s In Store for Retail Brick-and-mortars?
1 Jun by · Leave a Comment
Are retail brick-and-mortars going belly-up, the victim of e-commerce? Exhibit A is the wasteland of bankruptcy filings, the most recent being designer Betsey Johnson stores, with the once-seemingly invincible Best Buy perhaps not far behind. But, let’s not jump to any conclusions. There’s compelling evidence from the other side of the argument, as well. Analysts [...]
Sing, Dance, Market — What Justin Bieber Can Teach Us About Today’s Digital Channels
29 May by · Leave a Comment
Believe it or not: An 18-year-old boy wonder has the magic viral touch that only a marketing wizard can possess. I’m talking, of course, about pop phenom Justin Bieber, whose new album, Believe, will be released June 19. How contagious is Bieber Fever? Basically, when he sneezes (or gets a haircut, or goes to bed), [...]
How to Appeal to the iPad Audience
25 May by · 2 Comments
The iPad is revolutionizing mobile shopping. New data from The 2012 Q1 Shopping Insights™ Mobile Study shows that: iPad users now account for about two-thirds (68 percent) of mobile shoppers. The iPad drives a whopping 90 percent of all mobile revenue (and 4 percent of total retail revenue). Conversion rates were strongest with the iPad [...]
A Better Way to Control Marketing Spend
24 May by · Leave a Comment
Most analysts are starting to see signs of recovery in the global economy. But even so, marketing organizations appear to be maintaining a careful eye on their budgets. In fact, in the latest “Recession Survey” from the ANA (Association of National Advertisers), the vast majority of the marketers polled (84 percent) said they are still [...]
A Strategy to Reactivate Inactive Subscribers on Your Email List
22 May by · Leave a Comment
Last month, I discussed ten ways to lower spam complaint rates for your email campaigns. Today, I’m going to outline specific steps you can take to reactivate or suppress inactive subscribers. At first blush, you might think housekeeping like this is a “nice-to –do.” Everyone likes to keep their email subscriber lists tidy and up-to-date, [...]
Why Brands are Failing to Capitalize on Big Data
21 May by · 3 Comments
According to a recent study by the Columbia Business School’s Center on Global Brand Leadership and the New York American Marketing Association (NYAMA), brands are struggling to collect and comprehend big data, to gauge the success of their marketing efforts and to make smart marketing plans, going forward. This survey of senior marketing executives from [...]
