Retailers aren’t the only ones struggling to meet the demands of the digital revolution. New research from Crain’s BtoB Magazine shows most B2B marketers do not feel their current online marketing mix is meeting sales demand, and that they’re under pressure to measure the impact of their programs. According to the survey results: B2B marketing is [...]
Marketing Automation Innovation: Top Challenges for Marketers and Vendors
17 Apr by · 1 Comment
When I talk to marketers today, I sense a growing optimism. Sure, the digital revolution has rocked the industry to its core. But most colleagues seem to have made peace with the idea of transformational change. “We’ll get there,” they say, no longer breathless at the prospect. On the one hand, this acceptance is wonderful. [...]
BSI: Teradata –The Sad Case of Stagno Bank
13 Apr by · Leave a Comment
Is your business standing still? Does your team need some fresh ideas for marketing, customer service and/or mobile apps? If so, you’ve got a lot in common with Stagno Bank, the hypothetical case study highlighted in the latest episode of Teradata’s video series, BSI (short for “Business Scenario Investigations”). In the new episode, the CMO [...]
Seven Key Signs That You’re Ready for Campaign Management
5 Apr by · Leave a Comment
This is an exciting time to be a marketer. Technology is enabling us to connect with consumers using messages that are more relevant, more personalized and more innovative than ever before. Plus, we have a wide range of channels at our disposal, and in many cases, we’re able to track our efforts and measure our [...]
Three Things Marketers Need to Know About the New iPad
20 Mar by · Leave a Comment
The new iPad is here –but, don’t make the mistake of calling it the iPad 3. Yes, it’s the third-generation model ofApple’s table computer. Yes, it follows in line directly after iPad 2. But, its name is just “iPad” because Apple execs apparently thought “iPad 3” would have been “too predictable,” according to the New York [...]
8 Tips for Implementing an Integrated Strategy to Prove Marketing ROI
27 Feb by · Leave a Comment
For many marketers, proving ROI is today’s biggest headache. Campaigns are more fragmented and complex than ever before, and we’re all struggling to keep pace with the evolution. Not that long ago, there were only a handful of go-to-market channels to track. Now, there are more than thirty, and the next “hot” one is always [...]
Today’s Hallmark of Valentine’s Day
14 Feb by · Leave a Comment
I can still remember myself as a school girl, watching those tear-jerker Hallmark commercials that reminded us, “When you care enough to send the very best …” And I know I’ve flipped over a card or two, especially on Valentine’s Day, to see if someone cared enough to give me a Hallmark. Of course, times [...]
How the NBA is “On the Ball” with Customer Engagement
10 Feb by · Leave a Comment
Professional sports teams have long been masters of traditional media. For years now, sports events have been some of the biggest draws on television (think World Series, NBA Playoffs and the Super Bowl). The Sports section usually ranks second only to the News for reader attention in daily papers. And pro athletes rule as advertising [...]
McDonald’s Using Geotargeted Mobile Ads
30 Jan by · Leave a Comment
McDonald’s is using a new geotargeted mobile ad campaign to promote its hot beverages and grow McCafe sales. According to Mobile Commerce News, the fast food giant is using an iPhone app from Pandora to provide smartphone users with ads and information about McCafe hot beverages. Since the app can also identify the location of [...]
Drinking from the Firehose of Integrated Content Marketing in Your Business
25 Jan by · Leave a Comment
According to Wikipedia: Integrated Marketing Communications (IMC) is defined as customer centric, data driven method of communicating with the customer. IMC is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost.[1] This [...]
