Results of a recent Teradata survey show that most companies are well aware of big data’s potential value and the challenges that go hand-in-hand with it. On the value side: More than seven out of ten (72 percent) of those surveyed see the need to gain control over the exponentially growing volumes of data in [...]
Top Challenges Holding Marketers Back From Adopting Data-driven Marketing
16 May by · Leave a Comment
In A Digital World, Is There Still Room For Traditional Marketing?
13 May by · Leave a Comment
Marketing has evolved dramatically in the past few decades. We have a host of new product and service categories, new channels with which to communicate, new expectations and conventions around those channels . . . and a rapidly changing, tech-empowered society to further complicate it all. The latest push forward has centered largely on digital marketing: [...]
Can Marketers Do More With Social Media?
8 May by · Leave a Comment
I think we all can agree that social media marketing is now a fact of life. But how a company chooses to use social media is still open to debate —and it seems everyone has an opinion to share. Starting the conversation versus listening and responding Marketers are used to choosing channels to push out [...]
Five Ways to Grow Your Email List Right Now—And Keep It In Great Shape
30 Apr by · 1 Comment
Depending on where you get your information, email marketing is either dead (maybe), on the way out (maybe) or very much alive. But regardless of where you land on that continuum, you’re probably willing to admit that many email marketers just don’t seem to get it right. And of course, that’s why the ones who [...]
Getting More Teens Behind The Wheel . . . And Off Smartphones
26 Apr by · Leave a Comment
In the century since the Ford Model T’s trip down a dusty road designed for horse and buggy, car ownership and car culture in the US has exploded year after year. And where once a car was an investment that had to be saved for –not to mention kept running for as many years as [...]
Interactive Customer Engagement Empowers Marketers To Meet Big Data Challenges Internally And Externally
12 Apr by · 1 Comment
When I delivered my keynote at our 2013 Marketing APEX Summit this week, I didn’t mince words. There’s no reason to. Marketers need to fully recognize that big data is a double-edged sword. On the one hand, the vast resource of exponential data offers infinite value. But on the other, far too many businesses are [...]
What Marketers Can Learn From The Madness Of March Madness
2 Apr by · 1 Comment
If you’ve spent the last month under a rock, you’ve likely managed to miss all the fuss around March Madness, the much-beloved NCAA basketball tournament that ramps up around this time every year. But, if you went to a college represented in the “Sweet Sixteen,” you’re watching. If you dislike a college represented in the [...]
SXSW 2013: Trends From The Festival Floor
19 Mar by · Leave a Comment
Every year, thousands of celebrities and fans rush to the South by Southwest Festival to give and get a generous sampling of some of the most interesting film and music being distributed today. It’s a “see and be seen” extravaganza that often has a deep influence on how studios and labels promote to their audiences [...]
Was Your Brand In The Dark When The Lights Went Out?
7 Feb by · 1 Comment
For the marketers at Oreo, Tide, Walgreens and a small handful of others, it’s high-fives all around this week. These teams triumphed during the Super Bowl’s half-hour blackout, and they’ve been basking in non-stop press ever since. Why all the hoopla? Because this past Sunday night, these marketers proved what many of us have known [...]
Is Going Blue The New Going Green?
18 Jan by · Leave a Comment
It’s nearly impossible to walk down the aisle of a supermarket these days without seeing a product boasting “green” in its name or a brand promising to be “environmentally friendly” or “earth-conscious.” From “eco-friendly” cleaners and “green” paper towels to “responsible” soda bottles and “green” shampoo for your (green?) hair, more and more companies are [...]
