Retail loyalty programs are evolving. They’re no longer just those bar-coded icons of customer loyalty that hang – often unused – from (your mother’s) key chains. Today’s reward initiatives don’t require an actual card, and they increasingly engage with smartphone-wielding shoppers to provide a 360-degree view of regular customers. Rather than simply collecting points toward [...]
Three Steps to Help Turn Customers into Your Sales Force
29 Nov by · Leave a Comment
Happy customers are your brand’s best salespeople. And today’s social media platforms make it easier than ever before for brand advocates to share their enthusiasm with hundreds (if not thousands) of family, friends and others in their online networks. But, are you doing all you can to help satisfied customers spread the word? All that [...]
Developing Demand Generation through Multiple Channels
22 Sep by · Leave a Comment
B2B buyers have changed. Like the rest of us, they are consumers when they’re at home and they have carried the tricks and tools learned as a consumer to their office environment as a buyer. They’re also more tech-savvy than ever before, and they know how to navigate online resources and social media networks gather information [...]
