I can’t believe a year has passed by already! It doesn’t seem all that long ago that we were in Las Vegas, captivated by keynote speakers like Porter Gale and Scott Bedbury, and now here we are, gearing up for a new Marketing APEX Summit, which will take place in New Orleans, April 8 – [...]
What Marketers Can Learn From CES
31 Jan by · Leave a Comment
One of the biggest tech conferences in the world, the International Consumer Electronics Show (CES), was in full swing earlier this month, January 8-11, in Las Vegas. Gadgets, devices and electronics from the practical (smart appliances that send text messages when the laundry is done) to the quirky (an iMusic BodyRhythm massager controlled by an [...]
Are You Ready For Some Football?
10 Jan by · Leave a Comment
Cliché as the question may be, many advertisers are asking, “Are you ready for some football?”—even as the rest of us remain basking in the glow (or BAH!) of the holiday season. Why? Because believe it or not, the Super Bowl is but a few short weeks away. Yes, the Super Bowl, with its global [...]
Big Data Brings Big Holiday Cheer to Retailers Like Macy’s
9 Nov by · Leave a Comment
Last year, we saw Black Friday morph right before our eyes. A handful of retailers broke tradition, opening their storeson Thanksgiving Day. Online Black Friday deals were available even before that. Smartphones nosed their way into the action as mobile-only discounts lured customers away from Back Friday lines at brick-and-mortars. What did marketers learn? What can [...]
Event Marketing: Putting Your Product on Center Stage
3 Oct by · 1 Comment
The recent Red Bull “Cliff Diving World Series” was a huge success, drawing tens of thousands of ardent fans to Boston’s Fan Pier—not a spot known for cliff diving, exactly, but a venue that attracted quite a crowd to see the spectacle nonetheless. And beyond the pure excitement of watching the world’s best divers leap [...]
Did 7-Eleven Take A Risk By Mixing Customers with Coffee and Politics?
27 Sep by · Leave a Comment
While many are looking at tailored political advertising as a way to “push” their messages out this election season, 7-Eleven is taking a different tack, focusing on the customer experience and showing once again, that engagement is what truly drives insights and generates marketing opportunities. If you haven’t heard about the 7-Election Presidential Cup Coffee Poll, let [...]
Fashion’s Night Out: What We Can Learn From the Trends
24 Sep by · Leave a Comment
When famous Vogue editor and notorious “The Devil Wears Prada” subject, Anna Wintour, launched Fashion’s Night Out in 2009, her goal was to encourage people to shop and spend money on consumer goods, in the wake of global financial collapse in 2008. Remember, the fashion industry had a rocky road to travel after Wall Street [...]
Back-to-School in the Digital Age
8 Aug by · Leave a Comment
We live in an era when advertising hits us everywhere and all the time: on television, on the radio, in newspapers and magazines, while we’re waiting at the check-out, sitting on a park bench and, of course, online. When a big season for shopping begins, the ads ramp up to a fever pitch across every [...]
It’s Time To Innovate the Trade Show Experience
3 Aug by · Leave a Comment
At the moment, we’re all captivated by the Olympics. But, within a few weeks, many of us will be engrossed in a completely different kind of competitive sport: exhibiting at trade shows. If you want to be the one who takes home the gold signed contract, now is the time to start planning how you’ll [...]
Updating Live Events with Today’s Digital Channels
10 Apr by · Leave a Comment
While at the Aprimo Marketing Summit a few weeks ago, the Aprimo team had some fun posting updates on Twitter and publishing photos and news both here on our blog and on our Facebook page. It was Aprimo’s way of combining the “traditional” (our annual live event) with the “digital” (a mix of digital channels) [...]
