Not that we needed any more data points, but Adobe’s planned purchase of Omniture is further validation of the alignment of web analytics in the marketing process.  Interactive marketers already know that web analytics is a key technology to understand prospect and customer behavior and ultimately tie conversion events (lead quality, sales) back to the [...]

As I cruise along at 24,000 feet on my way to the Gartner CRM event I can’t help but appreciate the complexity of air travel.  Cram 130 people into a metal cylinder and fling them from Indianapolis to Phoenix.  Repeat thousands and thousands of time around the world every day. How do they make this a [...]

I’ve had the opportunity to build a lot of product functionality focused on database marketing. One of the critical challenges of database marketing is dealing with enormous amounts of data in the campaign process. Database marketers were on the forefront of marketing’s evolution towards leveraging vast amounts of customer and prospect data to build more [...]

Hello World. If you search for “Hello World” on Google and Bing you get  10,200,000 and 200,000,000 results respectively.  And, once Aprimo Marketing Studio publishes this blog post, those numbers will go up by one.   I doubt this post will do much to help me win the organic search for that term but you have [...]

Before getting too deep into Interactive Marketing topics we should probably define what we mean by “Interactive Marketing.” According to Wikipedia, “Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort into a conversation.” Although the word is commonplace, I actually think there is a significant depth to the [...]