Results of a recent Teradata survey show that most companies are well aware of big data’s potential value and the challenges that go hand-in-hand with it. On the value side: More than seven out of ten (72 percent) of those surveyed see the need to gain control over the exponentially growing volumes of data in [...]
Top Challenges Holding Marketers Back From Adopting Data-driven Marketing
16 May by · Leave a Comment
Viral Video Has Customers “Shipping Their Pants”
2 May by · Leave a Comment
Some marketers will tell you that you need a viral video to be successful. Some will tell you there’s a formula for creating viral videos. Some say you won’t have to wait long to see if you succeeded with your viral video—the payoff for your efforts will be nearly instantaneous. Or, some may say just [...]
How Augmented Reality Is Changing The Consumer Retail Experience
4 Dec by · 3 Comments
More and more retailers are using mobile devices to bridge the gap between online and in-store shopping. In fact, among the 50 mobile sites analyzed in the 3rd Annual Mobile Mystery Shopping Study, the e-tailing group found that: Of the 44 sites with retail locations, 82 percent enable geolocation from the store locator –that’s up [...]
The Importance of Tag Management
17 Sep by · 2 Comments
Every time a shopper logs onto your website, digital marketing opportunities abound. Thanks to today’s automated marketing solutions, you can not only track your customers’ preferences, but you can also analyze how they navigate your pages, offer them a coupon, target their zip code . . . among umpteen other options. It may seem like [...]
Is Website Clutter Hurting Your Sales?
4 Sep by · 2 Comments
Albert Einstein famously asked, “If a cluttered desk is a sign of a cluttered mind, of what, then, is an empty desk a sign?” Don’t worry. I’m not writing today to pass judgment on your desk –provided, of course, you don’t pass judgment on mine! But, I amwriting to let you know about new research [...]
Local is Going Digital
22 Aug by · Leave a Comment
Remember the Yellow Pages? It wasn’t all that long ago that a “local marketing” strategy depended on only a handful of essentials, like the phone book and a few neighborhood media outlets – print, radio and/or TV. Now, of course, that formula has been turned on its head. Local marketing is still critically important, but [...]
Black Friday? Yes, Virginia. There Is An App for That.
23 Nov by · Leave a Comment
Black Friday is evolving. Like all else in marketing today, this day-after-Thanksgiving consumer tradition is morphing right before our eyes – and no one is quite sure what will finally take shape. At this point, only one thing is certain: Mobile is heating up the competition, as some online retailers are aggressively promoting mobile-only discounts [...]
Make Me an Offer – Teradata PARTNERS 2011
1 Oct by · Leave a Comment
Aprimo is working with customers everyday on how to build Integrated Marketing Management Solutions and is showcasing how to do this at PARTNERS 2011 this week with the Socialization of Data Experience. The Socialization of Data Experience kicks off on with Aprimo Offer Exchange where we have engaged local vendors from the San Diego Gaslamp district, exhibiting Teradata [...]
Race to the Bottom – B2B Demand Generation Services
26 Feb by · Leave a Comment
Aprimo, like many of our customers, lives inside a crazy business. Unfortunately, many practices in our industry are counterproductive and end up hurting the customers and markets we serve. The latest glaring example of this is what is happening in the B2B demand generation space. Vendor after vendor is trying to “one up” the other [...]
Anonymous to known – where the web site buffalo roam in BtoB
2 Dec by · 1 Comment
Anonymous to known is a key concept inside of interactive marketing in the BtoB world. The basic approach is that once a person becomes “known” to you on your web site via a form entry, you want to collect their previously anonymous behavior with their newly created contact record. The value is clear, the first time someone fills out [...]
