Marketing is white hot. Last month, the CMO Council declared 2013 “The Year of the Marketer.”Earlier, Gartner had predicted that by 2017, CMOs will spend more on IT than CIOs do. Powered by customer-driven brands and data-driven insights, CMOs can now combine the art and science of marketing into better performance and greater accountability than ever before. [...]
Marketing Metrics and ROI
8 Jan by · Leave a Comment
Want to get the most out of your investments in marketing automation solutions? Use ROI metrics to assess their effectiveness. New research from the Lenskold Group shows why. After surveying 373 B2B lead generation marketers, it’s clear that: Implementing ROI metrics to assess marketing automation solutions results in an increase in Total Marketing Revenue Contribution [...]
Make Me an Offer – Teradata PARTNERS 2011
1 Oct by · Leave a Comment
Aprimo is working with customers everyday on how to build Integrated Marketing Management Solutions and is showcasing how to do this at PARTNERS 2011 this week with the Socialization of Data Experience. The Socialization of Data Experience kicks off on with Aprimo Offer Exchange where we have engaged local vendors from the San Diego Gaslamp district, exhibiting Teradata [...]
Dangers of the “I can figure it out” attitude
25 Sep by · Leave a Comment
Let’s face it, a lot of us feel we are pretty smart and that we can pick up new tools on our own. That search engine managment tool cannot be that different from Excel right? Just point us in the right direction and we will figure it out. I will admit to falling into this trap more than [...]
Deploying Interactive Marketing Software
23 Sep by · 1 Comment
I thought it might be good to begin with a quick summary to make sure everyone reading this is on the same page. There are many different interactive marketing software solutions in the market today. Most of these solutions are Software as a Service or SaaS based software solutions. They address various needs related to online [...]
Importance of on-going training for interactive marketing software
23 Sep by · Leave a Comment
Let’s talk about training. When deploying a new interactive marketing software solution everyone expects to need and get training on the system during the initial implementation. Unfortunately, the mistake I see customers making too often is thinking that the training stops there. The reality is to maximize the value of the software solution and continue to [...]
