When I talk to marketers today, I sense a growing optimism. Sure, the digital revolution has rocked the industry to its core. But most colleagues seem to have made peace with the idea of transformational change. “We’ll get there,” they say, no longer breathless at the prospect. On the one hand, this acceptance is wonderful. [...]
What’s the Future of Marketing Automation?
14 Dec by · Leave a Comment
After looking back at some of the conferences that I attended this year, I realized the most common phrase I heard was, “We are getting there.” On one hand, that is wonderful – there is a lot of momentum and a desire to improve marketing through integrated marketing management (IMM). Marketing automation technology powers that [...]
Three Advantages of Marketing Automation
20 Sep by · Leave a Comment
Anyone you talk to these days is buried in work. We all have too many tasks and not enough hours in the day to complete them. Worse, there are growing challenges on the marketing side: learning social, lead development, building and managing relationships with today’s empowered consumers and, perhaps most important of all, measurement of [...]
How to Hurdle Common Obstacles to Marketing Automation
14 Sep by · Leave a Comment
A few years ago, marketers used technology mostly as a way to improve process efficiency and communication within and between our organizational teams. Times have changed, though, and now the scope of marketing automation is much, much broader. Consumers today operate in personalized digital ecosystems, with unprecedented access to information, purchase options and online social [...]
The Role of Marketing Automation Software in an Integrated Marketing World
23 Sep by · Leave a Comment
Integrated marketing. Sounds simple enough. Google its definition. Doesn’t seem so simple now, does it? The reality is that the concept and practice of integrated marketing is applied along many dimensions: Integrated marketing communications Integrated marketing planning Integrated marketing operations Integrated online marketing Regardless, the crux of what we’re talking about here is creating the right alignment and synergy [...]
Marketing Automation Software: The Agency Dilemma
23 Sep by · Leave a Comment
Marketing agencies develop great creative. For companies lacking strategic marketing competencies, agencies can also help fill this void. Many agencies are also highly efficient in managing the outsourced production of marketing campaigns. Agencies are a tremendous asset to corporate marketers. Within agencies, technology is harnessed and pushed to the limits for designing creative, executing email marketing campaigns, and managing interactive [...]
