Making your job easier is what Aprimo’s cloud services strategy is all about! The reason for this is strikingly simple:  our on demand solutions can simplify and accelerate how marketers like you manage their business. We believe strongly that on demand products and services are the future of our company and the marketing automation industry. [...]

AAA0 stands for ‘anytime, anywhere, anyhow, bar nothing.’  My high school swim coach used this motto to rally our team to a state championship.  Lots of good memories! I sometimes feel like companies take this same mindset and approach when marketing to me as a customer.  It happens to all of us.  AAA0 marketing is a bit bothersome, but [...]

Here we go – my first blog post.  I hope you enjoy reading my musings on marketing automation software.  And yes, I’m naturally a little nervous about freely sharing my thoughts and ideas, but hey, I’m excited to learn from your feedback and dialogue, so don’t be shy. For those who don’t know me or my company, [...]

So what’s the big deal here? Well, here’s what we know – as interactive marketers, we … already use a collection of tools to manage paid search, search engine optimization, banner advertising, commercial email, triggered email, social media marketing, microsites, website traffic, lead management and the like.  Basically a bunch of execution tools.  Separate tools.  [...]

Today we officially become part of Teradata, the latest step in a process that began for me personally more than 12 years ago at Chili’s Bar & Grill on a simple napkin. But today is for all of us at Aprimo, the exciting conclusion to one chapter and the start of an even more exciting [...]