The weather is changing…the chill is in the air.  The scenery is changing…autumn leaves are falling.  Marketing is changing…social media is rockin’.  Are you blogging?  Are you tweeting?  Is your Facebook updated?  Does social media fit comfortably into your everyday vocabulary? I’ve spoken with lots of people recently who say they aren’t into social media [...]

I often hear things like, I need help with my (pick one) marketing budget, project managment/workflow, creative reviews, job requests, campaign planning, asset management, etc.  As we get into discussions around other processes like online marketing, people are surprised that Aprimo offers one solution that manages all of their marketing processes and it is easy [...]

There was an article in the paper recently about two very awesome basketball players, Tamika Catchings and Katie Douglas.  Both now play for the Indiana Fever.  The article pointed out that even though Tamika Catchings was a superstar in her own right on the Fever team, she truly welcomed Katie Douglas, also a superstar, to [...]

Recently, someone came to us saying they were looking for a tool with a “dashboard” that would give them visibility into their marketing operations.  They particularly specified a dashboard and further explained that their operations are global and so they needed visibility into all of their marketing operations, globally.  I shared with her how our Aprimo [...]

Marketing is hard work, and it’s getting harder.  If you’re in marketing, you already know how hard it has been in the past.  Today’s economic challenges often make our difficult yesterdays look like a piece of cake. I had a conversation with a marketer who was saying that her boss is on board with finding something to [...]

It’s football season!  I love football and have my favorite teams from high school, and college, up to pro.  We’ve had many great years and some not so great.  The teams work hard to achieve their winning seasons. I spoke with a gentleman recently who asked where we are headquartered and when he learned we’re in Indianapolis he [...]

Where are you with budget discussions for the New Year?  If you need to talk dollars and “sense” pertaining to marketing automation software, we are here to assist.  Since marketing is always being asked to do more with less, it makes perfect “sense” to budget for your marketing needs so that you can wisely and responsibly [...]

This week I spoke with a company CMO looking for a magic button to solve the chaos going on with his marketing budget.  He was exasperated with the many attempts they’ve made to manage it themselves and was looking for something to help him not only manage his marketing finances, forecasts, and expenses, but also their [...]

I spoke with a gentleman this week challenged with finding different approaches to beef up his company’s interactive marketing efforts.  He was searching for solutions – notice that is plural, “solutions” – to manage their different needs.  I shared with him that Aprimo has an integrated, interactive marketing solution that could manage all of their online [...]

How are you handling your leads currently?  Is your lead managment process working well for you?  Are your leads winning the battle or are you winning the leads? Marketing professionals reach out to us asking to hear more about our Lead Automation Management functionality, saying they are swamped and overwhelmed with leads and are trying [...]