We’ve all been doing it, right? We purchase our lists, we obtain lists from conferences, we gather prospect lists from our websites.   Then, we start sending emails. Is it working?  Let me rephrase the question:  Is it working the way you’d like it to, or the way your business would like it to?  Are you [...]

Ah, Marketing…… We are in the inviable position of creating the voice of our company to the world! We are also here to serve a growing list of internal customers.  And, I would say, without reservation, that our most important customer is the Sales team.  They look to us to provide leads and to grow the [...]

You just got an email from your favorite media rep. They have cut their pricing in half (one time only) for banner ads on their site. You have to decide today, and you have to send the ad tomorrow to take advantage of the offer. Guess what?  Your agency requires  three days advance notice to get the [...]

OK, it’s getting close to Q4, all the wonderful campaigns and resources of the annual budget are winding down, yet Sales is still asking you to prime the pump! How do we work effectively at year-end, with few resources? As research is showing, more and more marketers are moving to the Web.  Website marketing is [...]

OK, you’re in the middle of a new product launch. You’ve got your launch plan and have developed your product positioning. You’ve identified your target markets, ID’d your competitors, and you’re creating all your supporting material.  Your strategic agency is developing your offline and online awareness and product brand campaigns.  Your PR agency is beating down the [...]

Marketing is a fascinating business. Just try to explain what you do to family and friends, and you will hear, “OK, what exactly is social media?” “Why would you pay for a click?” “The only engine I want to search for is the one in my new Mercedes!!!” So, why is Marketing fascinating, you ask? [...]

When I network with most marketing professionals these days, there is a lot of discussion about how to effectively populate the sales funnel.  Conventional wisdom includes such initiatives as  telemarketing, online advertising, cold calling, email blasts, webinars, tradeshows, etc.  But, with all the messages that are hitting people today (over 2000 every day), we’re all figuring [...]

I was working on an email campaign last week, and didn’t realize until it was over how many different parts and pieces there are to a simple email blast…….. So, I decided to try to write down all the steps of the campaign, or, I guess you would call it the “campaign workflow” (can you [...]

OK, last time, I discussed the perils of the one-man Marketing Department. How do you get it all done, with so many initiatives on your plate? Let’s discuss the other end of the spectrum for a minute: You are in charge of Online Marketing, or Marketing Lead Management, or Marketing Finance, in a department of [...]