Results of a recent Teradata survey show that most companies are well aware of big data’s potential value and the challenges that go hand-in-hand with it. On the value side: More than seven out of ten (72 percent) of those surveyed see the need to gain control over the exponentially growing volumes of data in [...]
Top Challenges Holding Marketers Back From Adopting Data-driven Marketing
16 May by · Leave a Comment
The Surprising Way eBay Used Big Data Analytics to Save Millions
23 Aug by · Leave a Comment
eBay knows big data. With more than 100 million active users globally, the online industry powerhouse provided a platform for the sale of $68.6 billion in goods in 2011 –that breaks down to more than $2,100 in goods sold every second. Clearly, eBay has high-functioning systems in place for data collection, real-time analysis, targeted distribution, automated [...]
Why Brands are Failing to Capitalize on Big Data
21 May by · 3 Comments
According to a recent study by the Columbia Business School’s Center on Global Brand Leadership and the New York American Marketing Association (NYAMA), brands are struggling to collect and comprehend big data, to gauge the success of their marketing efforts and to make smart marketing plans, going forward. This survey of senior marketing executives from [...]
Democrats Don’t Drive Land Rovers and Other Big Data Correlations from the Campaign Trail
1 May by · Leave a Comment
What do Republicans like? Land Rovers, Cracker Barrel restaurants and the TV show “The Office.” Democrats? The “Late Show with David Letterman,” Chuck E. Cheese’s and Subaru. As Columbia University’s Thomas B. Edsall beautifully illustrates in his recent commentary at The New York Times, political campaigns, interest groups and a network of private companies are now using sophisticated [...]
