I think we all can agree that social media marketing is now a fact of life. But how a company chooses to use social media is still open to debate —and it seems everyone has an opinion to share. Starting the conversation versus listening and responding Marketers are used to choosing channels to push out [...]
Viral Video Has Customers “Shipping Their Pants”
2 May by · Leave a Comment
Some marketers will tell you that you need a viral video to be successful. Some will tell you there’s a formula for creating viral videos. Some say you won’t have to wait long to see if you succeeded with your viral video—the payoff for your efforts will be nearly instantaneous. Or, some may say just [...]
Five Ways to Grow Your Email List Right Now—And Keep It In Great Shape
30 Apr by · 1 Comment
Depending on where you get your information, email marketing is either dead (maybe), on the way out (maybe) or very much alive. But regardless of where you land on that continuum, you’re probably willing to admit that many email marketers just don’t seem to get it right. And of course, that’s why the ones who [...]
Why Patenting Original Ideas Is Important
25 Apr by · 1 Comment
Apple vs. Samsung. Yummie Tummie vs. Spanx. One lawsuit covers phones and the other underwear, but both cases have something big in common. These two sets of competitors have put a spotlight on the thorny issue of patent ownership. And on a larger level, they’ve also opened up a debate about how we develop, [...]
Make The Most Of The New Pinterest Analytics
3 Apr by · 1 Comment
The image-based social media website Pinterest is an undisputed darling among online “cool hunters,” design geeks, DIY nuts and shoppers. Though it only opened its virtual doors just three years ago (and only as a closed beta back then), Pinterest has already become the third-largest social network operating today, trailing behind only Facebook and Twitter. [...]
Ch-ch-ch-changes: Facebook Introduces A New News Feed… Again
25 Mar by · Leave a Comment
Most social media platforms undergo some sort of evolution after they launch, often in response to users’ recognition of weaknesses—or conversely, to build on features users enjoy. Facebook—the undisputed social titan—is known for making three kinds of changes to its platform on a fairly regular basis: Changes to policy. Tech-focused or early adopter users are [...]
Facebook And Twitter Are No Longer Leading The Innovation Pack—So What’s Taking Their Place?
13 Mar by · Leave a Comment
Each year, the business and technology-focused publication Fast Company releases a Most Innovative Companies list. The ratings approach the notion of innovation from a variety of different perspectives and angles, but all the companies on the list have one thing in common: They’re making tangible, visionary moves to step into the future, maybe even changing [...]
How Will Twitter’s New Six-Second Videos Change The Game?
6 Mar by · Leave a Comment
Many of us think of social media the same way we’ve approached epochs and eras over the last couple thousand years: Before Twitter (B.T.) and After Twitter (A.T.). It’s not that short updates on social media platforms weren’t around Before Twitter –MySpace and Facebook status updates kept (keep!) things relatively brief, and short posts were [...]
Here Comes #Nemo
27 Feb by · Leave a Comment
Before a couple of weeks ago, most of us thought either “Jules Verne” or “lost clownfish” when we heard the name “Nemo.” But after a major storm hit the Northeast in the first week of February, the name only meant one thing: almost three feet of snow. Even those of us who don’t live in [...]
How Facebook Graph Search Will Change Our Relationship With Facebook
11 Feb by · Leave a Comment
When Facebook introduces new features or changes its terms of service or user experience, a predictable cycle occurs: First, outcry from tech pros and early adopters, while the vast majority of “regular” users shrug and continue sharing photos of kittens; Second, confusion as to what the changes actually look like, resulting in more outcry; Third, [...]
