Google launched “Search plus Your World” earlier this month to mixed reviews. Some heralded it as another savvy move from the still-undisputed search champion. Others rushed to sound privacy and anti-trust alarms. At first glance, the feature seems simple. If a signed-in Google + user enters a keyword into Google’s search engine, he/she will discover [...]
Marketers Taking Broader View, Want Multi-channel Messaging Strategy
13 Jan by · Leave a Comment
Webmarketing123 recently took the pulse of more than 500 B2B and B2C marketing professionals and published the results in its first annual State of Digital Marketing report, released late last year. Among the findings that caught my eye, the data showed that: Facebook tops social media use for B2C. Three in four (75%) of the [...]
Use Memorable Characters to Engage Customers
9 Jan by · Leave a Comment
Why do people watch their favorite television shows week after week? Do they tune in for the complex, intricate plots? Sure, those help. But that’s not the only reason. The reason TV viewers are so loyal is that they care deeply about what happens to the characters in the show. Will the heroine succeed? Will [...]
Surveys Reveal the Maturing State of Social Media
6 Jan by · 1 Comment
A couple of studies were completed recently which point to the pervasive state of social media today. eConsultancy, a digital publishing and training group worked with a couple of companies to create the State of Social Report 2011. In addition, Neilsen published the Social Media Report Q3 2011. Combined, the message can be heard loud [...]
Three Steps to Help Turn Customers into Your Sales Force
29 Nov by · Leave a Comment
Happy customers are your brand’s best salespeople. And today’s social media platforms make it easier than ever before for brand advocates to share their enthusiasm with hundreds (if not thousands) of family, friends and others in their online networks. But, are you doing all you can to help satisfied customers spread the word? All that [...]
Social Media Now Center Court During NBA Contract Negotiations
15 Nov by · Leave a Comment
Even casual sports fans know the NBA season is currently on hold as owners and players remain deadlocked in contract negotiations. What you may not know, however, is that social media has been center court for most of the contract debate. Twitter: Twitter appears to be emerging as the platform of choice for owners, players, [...]
Aprimo “Offer Exchange Project” Proves Real-Time Social Media Interaction Can Fuel Offer Management
14 Nov by · Leave a Comment
Last month, Aprimo executed an innovative proof-of-concept, showcasing how multiple sources of consumer data, including real-time social media interaction, can power an offer management system. Called the “Offer Exchange Project,” this proof-of-concept was part of Teradata’s Socialization of Data initiative, and it took place during PARTNERS 2011, the Teradata User Group Conference & Expo in [...]
Marketing to Moms: Reaching the Most Digitally Engaged Demographic
4 Nov by · 1 Comment
Moms have always been a target-rich audience for marketers. But, what’s the best way to connect with Moms today? As always, today’s Moms are on the look-out for deals. They’re constantly on-the-go. And, they’re pressed for time. These days, though, Moms are also more tech-savvy than ever before. Many new Moms grew up with the internet, [...]
Are Corporations Giving Up on Social Media?
2 Nov by · Leave a Comment
Terms like “blogging,” “tweeting” and “liking” are continuing to gain traction in the lexicon of the marketing industry –or so it seems. New research from the University of Massachusetts at Dartmouth shows that the use of blogs, Twitter and Facebook among the Fortune 500 actually leveled off in 2011, and the results have me wondering: Are the [...]
MLB Scores With Social Media in 2011 World Series and MLB Fan Cave
21 Oct by · Leave a Comment
Are you rooting for the Texas Rangers or the St. Louis Cardinals? Either way, social media is making it easier than ever to keep track of what’s happening withyour favorite team in this year’s World Series. For example, Texas Rangers fans can “like” the team on Facebook (nearly 900,000 already have), download a mobile app, [...]
