Today we officially become part of Teradata, the latest step in a process that began for me personally more than 12 years ago at Chili’s Bar & Grill on a simple napkin. But today is for all of us at Aprimo, the exciting conclusion to one chapter and the start of an even more exciting one. To all who have worked tirelessly to make this day happen, especially our customers, partners and team members, thank you!
Chapter one, starting with that napkin, surpassed all our greatest expectations. We set out to reduce marketing complexity, improve decision-making and give marketers a higher degree of accountability. Today we deliver the industry’s most comprehensive suite of integrated marketing applications to more than 150,000 professionals worldwide, including more than 36 percent of the Fortune 100.
The next chapter builds first upon the Aprimo brand, and the team that has shepherded it for more than a decade remains intact, poised to work in unison with our colleagues at Teradata to reach new heights. And these new heights are exciting indeed – an estimated $15 billion opportunity for software, professional, consulting, and other services in integrated marketing management (IMM) awaits us. As part of Teradata, our resources expand exponentially, ensuring that we’re able to innovate even faster. This is especially important as marketing becomes more complex not less.
What has us most excited about joining the Teradata family is that we share similar values and our cultures are strikingly similar. We thought that no company was as driven by customer success as Aprimo until we met the folks at Teradata. For existing and new customers, in both BtoB and BtoC, this drive translates into more exciting innovation through future R&D investment across all the applications in our solution portfolio, from on-premise to on-demand.
I tried to find that napkin from Chili’s recently and couldn’t put my hands on it. But that’s okay, because what was written on that napkin is now fully manifested in Aprimo’s DNA. Yes, it would be nice to have the napkin to mark this occasion, but now we’re on to bigger and even better things.
Bill Godfrey
President, Aprimo
