Super Bowl XLVI is destined to be an epic battle between NFL rivals the New England Patriots and the New York Giants. But, the game on Sunday night tells only part of the story.
Here in Indianapolis, we’re also thrilled that the Super Bowl is shining the spotlight on our city, home to Aprimo and nearly 2,000 other information technology firms. Thanks to an all-out effort by the Super Bowl XLVI Host Committee, Indianapolis is also making headlines for multiple “firsts” in community and fan engagement.
For example, for the first time ever, a Super Bowl host city service project is extending its reach nationwide. This week, Super Baskets of Hope, which is approved by the NFL and the Indianapolis Super Bowl Host Committee, is delivering gift-filled baskets to 7,000 hospitalized children in each of America’s 32 NFL cities.
Aprimo is proud to be a sponsor of Super Baskets of Hope, a collaborative effort between the Riley Children’s Foundation, the Basket of Hope program and former Indianapolis Colts coach, Tony Dungy. The program provides gift baskets filled with age appropriate toys, games, crafts, etc. to children diagnosed with cancer or other serious illness.
Learn more about Super Baskets of Hope in this short video:
Congratulations to the Indianapolis Super Bowl Host Committee for breaking new ground with community and fan engagement, making this Super Bowl super social. Super Bowl XLVI is now considered the “most connected” game in Super Bowl history, and it has set the bar high for future fan experiences and digital marketing strategies. Go Pats! Go Giants! And way to go, Indy!
About Lisa Arthur
What a great way to promote the Super Bowl and extend a warm reach to underprivileged children. This really does allow for connections to be made throughout the promotional event of the Super Bowl, and this is going to be something that Indianapolis is never going to forget. Way to give back!
I meant ill-stricken children, not underprivileged. Got a little ahead of myself there. Although I did see that GMC dealers are sponsoring underprivileged children to attend the NFL Experience. I’m so glad to see the city giving back for the Super Bowl like it is.