Aprimo’s integrated marketing software helps B2C and B2B marketers optimize their marketing ROI . . . and we’re not the only ones who think so.
Late last month, Gartner Inc. once again positioned Aprimo in the “Leaders Quadrant” of the “Magic Quadrant for Marketing Resource Management (MRM)” report.
We’re honored, of course, and can’t help but feel our continued positioning as a leader in the MRM market is tangible affirmation of the work we do every day to help our customers deliver campaigns across a variety of different platforms.
Naturally, the need for this sophisticated level of marketing coordination has never been so great. Every marketer now has an eye on the multi-channel picture, and most are beginning to realize that just “seeing” the data isn’t enough. Today’s savvy marketers know they also must put that data to work, so they can improve efficiencies, better understand consumers and continuously accelerate profitable growth. At Aprimo, we’re proving over and over again that successful multi-channel marketing is rooted in integration. It requires a complex blend of thoughtful strategies and plans, well-coordinated work processes and innovative content –all working together to create a unique and compelling customer experience.
And that’s why MRM is becoming increasingly essential.
I’m often asked, “Can MRM really make a difference? What makes it so effective?”
My answer is always the same. Yes, MRM can make a dramatic difference –provided you implement a comprehensive solution. Unfortunately, most marketing technology vendors have focused on just one dimension of multi-channel marketing: the customer data warehouse. And while that’s an important facet of multi-channel marketing, it is only one piece of what’s now required. Today’s multi-channel marketing campaigns need a broader approach, one that enables marketers to automate a wide range of critical processes.
So, don’t make the mistake of thinking of MRM as a simple point solution. By contrast, Aprimo’s MRM software is designed to help manage multiple marketing functions, including:
- Planning and financials
- Production management and workflow
- Offer management
- Brand assets (both digital and physical)
- Localization and distribution of collateral and advertising
- Project management
- Dynamic calendars
Aprimo created this category of software when it was founded in 1998, and we continue to refine our products, which now have hundreds of global installations and over 150,000 users.
Because MRM reduces marketing overhead and improves the way marketing investments are leveraged, we’ve seen our MRM customers slash cycle time by up to 33 percent and document efficiency gains measured in the millions of dollars.
But, you don’t have to take my word for it. Check out what Gartner has to say in its “Magic Quadrant for Marketing Resource Management (MRM).”
About Lisa Arthur
