In case you’re not able to join us in Las Vegas, we’d like to give you an inside look at day one of the Aprimo Marketing Summit! Remember, you can follow along with the #AMS12 hashtag and keep an eye on our Facebook page for up-to-date photos and news from today!
Nearby Foothills High School's marching band kicked off the show and set the tone for our first presenters.
Wells Fargo's Michael Clancy delivered the opening keynote and advised his fellow marketers to "customize where it counts."
Aprimo President, Bob Boehnlein joined Michael Clancy onstage and touted marketing's role in the organization: "Marketing isn't just a department, we represent the brand. Therefore, we are the brand."
Jeffrey Hayzlett was on hand during the "Birds of a Feather" lunch signing copies of his latest book
You can read more about Jeffrey Hayzlett‘s new book, Running the Gauntlet, on Lisa Arthur’s Forbes blog: A Guide to Surviving Today’s Business Gauntlet
Tasso Argyros, President of Teradata Aster, explained how Aster and Aprimo deliver the market's first big data analytics solution. In his words, "business-ready big data for marketers, by marketers."
Attendees relaxed at the end of a busy first day by joining Teradata Aster's Digital Marketing Party at Todd's English P.U.B.
