I’ve seen it coming for months, but a few weeks ago the CMO Council confirmed my hunch: 2013 is now “officially” The Year of the Marketer. According to the Council’s sixth annual State of Marketing audit, CMOs are now overwhelmingly positive about their roles and functional areas, with more than 50 percent reporting budget increases and nearly [...]
The Oklahoma City Thunder Scores Points By Investing In Fans
19 Nov by · 1 Comment
Theirs is arguably one of the smaller markets in the nation, so how does the Oklahoma City Thunder find itself as the team with the greatest customer experience in all of professional sports? You read that right. The Bleacher Report ranks the Oklahoma City Thunder as the seventh most powerful small-market team in the NBA, [...]
Why All Airtime, the “Random” Video Chat Just Might Catch On
29 Aug by · Leave a Comment
For the most part, video chatting is a second or third step in today’s high-tech social networking progression. It’s something you do with friends or acquaintances after you’ve already met them via some other social forum. Sure, services like OOvOO, Ustream and Google+ have facilitated group video experiences (with varying levels of success), and Skype [...]
How to Use Integrated Marketing Management to Improve the Customer Experience
25 Jul by · Leave a Comment
Anyone who has ever waited with anticipation to see what rewards appear at the bottom of their drugstore receipt knows firsthand the simple beauty of an integrated marketing management program. Was it a $5 discount coupon for your next visit, or $1 off your favorite mouthwash? Either way, the customer experience was enhanced, and chances [...]
Three Steps to Help Turn Customers into Your Sales Force
29 Nov by · Leave a Comment
Happy customers are your brand’s best salespeople. And today’s social media platforms make it easier than ever before for brand advocates to share their enthusiasm with hundreds (if not thousands) of family, friends and others in their online networks. But, are you doing all you can to help satisfied customers spread the word? All that [...]
The Human Side of CRM in a Digital World
29 Aug by · Leave a Comment
Today’s digital marketing channels provide valuable data about consumer buying behavior – provided that we use technology to better understand all the information that’s generated. Technology empowers. It enables us to identify, measure and track clicks, responses, purchases, trends, etc. in a meaningful way. But, this wealth of digital data can be mesmerizing. What nuggets [...]
