Depending on where you get your information, email marketing is either dead (maybe), on the way out (maybe) or very much alive. But regardless of where you land on that continuum, you’re probably willing to admit that many email marketers just don’t seem to get it right. And of course, that’s why the ones who [...]
Dos and Don’ts For Email Subject Lines
17 Dec by · 2 Comments
Is it art? Is it science? Or is it luck? When it comes to writing email subject lines, success may require a combination of all three. For proof, take a look at how the Obama campaign used email outreach to rack up significant fundraising wins. With unconventional subject lines like, “I will be outspent,” “Do [...]
Avoid These Five Fatal Faux Pas When Marketing to European Consumers
25 Oct by · 1 Comment
Aprimo continues to grow in Europe, and with the acquisition of Munich-based eCircleearlier this year, we’re now able to combine Aprimo’s Integrated Marketing Management solutions and eCircle’s digital messaging platform and services to enable marketers worldwide to create more compelling customer experiences across online and offline channels. These are exciting times filled with enormous opportunities . . [...]
Happy 30th Birthday to Email
22 Oct by · Leave a Comment
Remember when your computer used to greet you with a cheery “You’ve got mail?” That popular welcome jingle may have faded away, but the email inbox sure didn’t. In fact, email has become a staple of our digital society –whether we like it, or not. (“Let me check my smartphone just one more time.”) What [...]
Study Shows Most Brand Advocates Continue to Spread Goodwill Long-term
6 Dec by · Leave a Comment
Brand advocates can be tremendously potent elements of your sales force –especially now that social media platforms make it easier than ever for satisfied customers to spread positive feedback about a favorite product or service. But, is brand advocacy only a short-term phenomenon? Can initiatives like advocacy marketing programs help extend customer good will over [...]
Three Questions to Ask Before Launching a Mobile Email Strategy
21 Nov by · 1 Comment
Now that mobile devices have become ubiquitous – and range from smartphones to iPads to eReaders to netbooks – the question is not “if” you need a mobile strategy for your email marketing program, but “when.” A recent study by Nielsen found that 40 percent of the US mobile users now own smartphones. And earlier [...]
Stay Ahead of the Pack: Email Optimization Tips for Q4
7 Oct by · 1 Comment
Earlier this week, my colleague, Stephanie Miller discussed her email workshop at DMA 2011. Now, I’d like to take some time to explain how you can take her tips, plus a few more, to ensure email success in Q4 and the all important holiday season. With holiday season closing in, sensory overload will soon be [...]
Use SMS Integration to Revive Email Marketing
9 Sep by · Leave a Comment
Email marketing isn’t dead. Well, let me clarify… Email marketing isn’t all dead. And, I think it’s about time marketers made that important distinction. Here’s how I see it: If you’re still sending out generic “say Posts and spray” emails to a bunch of random addresses from some static data base, then let’s face it, your email [...]
Five Tips for Effective Email Marketing
8 Sep by · Leave a Comment
Email marketing is a double-edged sword. Used effectively, it allows companies to connect with customers and prospects easily and cheaply. Used carelessly, though, emails can dull sales and marketing communications and even damage customer relationships. That’s why it’s more important than ever to make sure your email marketing campaigns are compelling, on target and actionable. [...]
Using Social Media Sharing to Improve Email Marketing
30 Aug by · Leave a Comment
Think about the last recommendation you received. Did a good friend suggest a certain book or movie? Was a colleague raving about a new restaurant? Maybe the salesperson at the home improvement store steered you toward one brand or solution over another for your weekend fix-it project? Regardless of what you heard or where you [...]
