Last month, I discussed ten ways to lower spam complaint rates for your email campaigns. Today, I’m going to outline specific steps you can take to reactivate or suppress inactive subscribers. At first blush, you might think housekeeping like this is a “nice-to –do.” Everyone likes to keep their email subscriber lists tidy and up-to-date, [...]
Ten Ways to Lower Spam Complaint Rates for Your Email Campaigns
30 Apr by · Leave a Comment
Research continues to show that email remains a cost-effective and efficient strategy to engage with customers and drive purchases. However, in order to be successful, you need to create messages that follow a very strict path. They must be accurately delivered, recognized by the recipient as relevant and then opened. How can you tell if [...]
Five Ways to Improve Email Deliverability with Gmail
12 Apr by · 4 Comments
Email remains one of the most focused, effective ways to get your marketing message exactly where you want it to be: in the hands—well, inboxes—of your current and prospective customers. Unfortunately, there’s also a dark side to this “clutch” marketing tool. In addition to legitimate email marketers, spammers send billions of messages to consumers every [...]
