McDonald’s is using a new geotargeted mobile ad campaign to promote its hot beverages and grow McCafe sales. According to Mobile Commerce News, the fast food giant is using an iPhone app from Pandora to provide smartphone users with ads and information about McCafe hot beverages. Since the app can also identify the location of [...]
Finding Common Ground Between the MLB Fan Cave, the McRib and Patagonia’s Buy Less Initiative
26 Oct by · Leave a Comment
I’ll admit it. It’s not often that I mention Major League Baseball (MLB), McDonald’s and Patagonia in the same sentence . . . or even in the same paragraph, for that matter. But this fall, I’ve really been struck with how each organization in this unlikely trio is scoring big from a marketing perspective. Each one, [...]
