The image-based social media website Pinterest is an undisputed darling among online “cool hunters,” design geeks, DIY nuts and shoppers. Though it only opened its virtual doors just three years ago (and only as a closed beta back then), Pinterest has already become the third-largest social network operating today, trailing behind only Facebook and Twitter. [...]
Pinterest Sees Latin American Groundswell
31 Aug by · Leave a Comment
ComScore recently produced research concluding that nearly 100 percent of the Latin American internet population visits social networking sites at least once each month. More specifically, the study, which looked at social media use in Latin America during April 2012, found that over the course of that month: A total of 127 million Latin Americans [...]
Is Google+ Worth Marketers’ Time?
13 Jun by · Leave a Comment
Google+ seems to have a lot of minuses. For a social networking site, it’s quite a lonely place, according to a new study that paints a bleak picture of user engagement. According to RJMetrics, the 170 million Google+ population would rather spend their time elsewhere – probably Facebook, Twitter or Pinterest. After analyzing info from [...]
How to Build Your Brand’s Mombassadors: Pinterest, Coupons and Mobile!
18 May by · Leave a Comment
With Mother’s Day flowers still on the kitchen table and the card still taped to the fridge, I can’t help but reflect on the “mommy” demographic, which has always been a critically important target audience for marketers. It’s no secret to Dad, the kids and the rest of the family (including the dog!) that Mom [...]
Pinterest: The Good, the Bad and the Ugly
6 Apr by · Leave a Comment
Social media platforms are continually jockeying for position in the marketing mix, and there’s no denying that right now, Pinterest is headed straight towards the head of the pack. The three year-old “social scrapbooking” community took the web by storm in 2011, reaching headline-grabbing double-digit-million monthly visitors faster than any other website before it—including perennial [...]
Five Reasons to Keep Your Eye on Pinterest
2 Apr by · 1 Comment
Pinterest is one of the most dramatic social media success stories of the past several months, eclipsing the usually dominant Twitter and Facebook as the topic of marketing buzz. And depending on the niche or demographics you target, it may well be a place you need to be. Pinterest offers you the opportunity to build [...]
