Some marketers will tell you that you need a viral video to be successful. Some will tell you there’s a formula for creating viral videos. Some say you won’t have to wait long to see if you succeeded with your viral video—the payoff for your efforts will be nearly instantaneous. Or, some may say just [...]
BSI: Teradata –The Sad Case of Stagno Bank
13 Apr by · Leave a Comment
Is your business standing still? Does your team need some fresh ideas for marketing, customer service and/or mobile apps? If so, you’ve got a lot in common with Stagno Bank, the hypothetical case study highlighted in the latest episode of Teradata’s video series, BSI (short for “Business Scenario Investigations”). In the new episode, the CMO [...]
BSI Teradata: The Case of the Dropped Mobile Calls
18 Jan by · Leave a Comment
A new episode of Teradata’s online video series, BSI (short for Business Scenario Investigations), is out! In The Case of the Dropped Mobile Calls a crack team from the Teradata family helps Intergalactic Telephone Corp. tackle a problem with its new smartphones: Customers are experiencing dropped calls. Can the team use Teradata Aster, Teradata Hybrid Storage, Aprimo and Tableau to analyze call [...]
Social Media Now Center Court During NBA Contract Negotiations
15 Nov by · Leave a Comment
Even casual sports fans know the NBA season is currently on hold as owners and players remain deadlocked in contract negotiations. What you may not know, however, is that social media has been center court for most of the contract debate. Twitter: Twitter appears to be emerging as the platform of choice for owners, players, [...]
Video Post: BSI: Teradata, “The Case of the Fragrant Sleeper Hit”
23 Sep by · Leave a Comment
Don’t expect to see any crime scene tape, forensic labs or renegade detectives. But, Teradata’s new series, BSI (short for “Business Scenario Investigations”) will keep you entertained as you learn more about how today’s marketing automation technology can update your processes, put you in sync with consumer preferences and drive revenue growth. In this BSI [...]
