A little over a year ago, when Teradata acquired Aprimo, the two companies put forth a vision: Show our customers, partners and the global market that the true promise of Integrated Marketing Management (IMM) lies in braiding together complementary solutions that expand the frontiers of Digital Marketing.
Today, with Teradata’s announcement of a definitive agreement to acquire eCircle, Europe’s leading cloud-based digital messaging solution company, Aprimo and Teradata pulled that vision one step closer to reality. The braid got pulled tighter. The promise just got better.
Digital marketing – which is comprised of social, web, mobile and email – is a critical component of Aprimo’s IMM solutions. Much of Aprimo’s recent work has centered on cloud-based IMM – where we are the leader. As for Teradata, their focus has long been on big data management and, through Teradata Aster, on real-time analytics. Now, by weaving in eCircle, we are quickly empowering you to take full advantage of today’s digital marketing opportunities, putting you ahead of your category competitors. Here’s how.
The addition of eCircle not only strengthens our presence in Europe, it strengthens Aprimo’s leadership position in digital marketing. And that benefits our customers. eCircle will enable you, via the cloud, to easily manage and execute integrated, targeted digital campaigns that are at once consistent and highly personalized across all channels. You get, quite literally, a digital messaging platform for social, mobile, web and email that can scale to support hundreds of billions of messages a year. Take that, plus what Teradata and Aprimo already deliver, and you will now be able to gain AND leverage endless customer insights obtained through your campaigns. You’ll make instant sense of these insights, so you can DO MORE with them, through the combined power of data warehousing, marketing applications and big data analytics.
As customers increasingly interact with brands across multiple channels, insights from big data analytics will help marketers analyze the resulting data, while Aprimo’s IMM applications will empower them to act on those data insights in real-time.
There’s no other offering in the market quite like it, and we think the timing couldn’t be better. Because with over 45% of Big Data implementations involving Marketing according to Forrester(1), and with the world’s data literally doubling every two years as said by McKinsey(2), it’s time somebody tied these capabilities together.
So that’s what we’ve done.
It’s the Golden Braid: The pulling together of all the key elements to achieve a true vision for Integrated Marketing Management, all from one source. Aprimo.
For more details, read the press release. [www.aprimo.com/ecirclepressrelease]
[1] Forrester Research, Inc., “How Forrester Clients are Using Big Data,” September, 2011.
[2] McKinsey Global Institute report titled “Big Data: The Next Frontier for Innovation, Competition, and Productivity,” June, 2011.
About Lisa Arthur
